Faculty Profile

Dr. Ruchita Burman is a distinguished academician, researcher, and academic administrator with over 16 years of experience in teaching, research, curriculum development, and institutional leadership. She is currently serving as Assistant Professor – Marketing at Xavier Business School, St. Xavier’s University, where she actively contributes to teaching, research mentoring, academic governance, quality assurance, and institutional development initiatives. Recognized for her research-oriented and student-centric approach, she has consistently promoted academic excellence and industry relevance in management education.

Dr. Burman earned her Doctorate in Retail Management from Dr. B.R. Ambedkar University, Agra. Her academic and research contributions demonstrate a strong integration of theoretical rigor and managerial relevance, particularly in the fields of Retail Management, Consumer Behaviour, Services Marketing and Marketing Management. Over the years, her research interests have expanded to include Sustainable Marketing, Digital Marketing, Social Media Marketing, and entrepreneurship-related studies, enabling her to address emerging business trends and evolving societal challenges within a rapidly transforming marketplace.

An active scholar and prolific researcher, Dr. Burman has published extensively in reputed peer-reviewed journals and presented papers at several national and international conferences. Her scholarly contributions have earned multiple recognitions, including the Best Paper Award at the International Conference on Sustainable Excellence in Business and Entrepreneurship. She has also served as Project Director of an Indian Council of Social Science Research (ICSSR)-sponsored research project, sanctioned in September 2024 with funding support of ₹16 lakhs, focusing on entrepreneurship skills and entrepreneurial mindset among youth in higher educational institutions.

In addition to her academic pursuits, Dr. Burman has contributed significantly to curriculum review, accreditation preparedness, quality assurance, admissions, placements, and student development initiatives. Her professional journey is marked by research-driven pedagogy, interdisciplinary engagement, and a sustained commitment to fostering innovation, critical thinking, ethical leadership, and entrepreneurial orientation among students.

• Ph. D. in Management -Dr. B.R.Ambedkar University, Agra (2014)
• PGDBA, Jaipuria Institute of Management, Lucknow (2006)
• B.C.A., Panjab University, Chandigarh (2003)

• Assistant Professor II, Xavier Business School, St. Xavier's University Kolkata (2020- Present)
• Assistant Professor, Amity Business School, Amity University, Kolkata (2015-2020)
• Senior Lecturer, Shri Ramswaroopm Memorial College of Engineering and Management, Lucknow (2006-2009)

• Serving as Convenor of the Syllabus Review Committee at Xavier Business School, leading curriculum design, review, and revision initiatives in alignment with industry expectations, Outcome-Based Education (OBE) principles, NEP-oriented academic frameworks, and national quality benchmarks.
• Serving as a core member of the NBA Preparedness Team, contributing to accreditation readiness through compliance documentation, process mapping, outcome assessment, gap analysis, and implementation of quality enhancement measures.
• Serving as a Member of the University Research Development Committee, contributing to institutional research strategy, interdisciplinary collaboration, research funding facilitation, and academic capacity-building initiatives.
• Served as a member of the University Magazine Committee, contributing to editorial planning, content review, institutional communication, and dissemination of academic and cultural achievements.
• Acted as a Member of the Departmental Research Committee, supporting research policy implementation, publication enhancement, faculty research initiatives, and the strengthening of institutional research culture.
• Coordinated and managed admission processes for three academic years, overseeing applicant screening, evaluation, interaction processes, counselling, and merit-based selection to ensure high-quality student intake aligned with institutional objectives.
• Headed Placement Coordination activities for one academic year, facilitating corporate relations, recruiter engagement, student employability initiatives, internship coordination, and industry–academia interface activities.
• Played an active role in organizing academic conferences, faculty development programmes (FDPs), workshops, seminars, industry interaction sessions, and student-centric academic events to strengthen institutional visibility and academic engagement.
• Functioned as Professor-in-Charge of key student bodies including the Xavier Entrepreneurship Cell, Marketing Club, Arts and Cultural Committee, and Media & PR Cell, fostering experiential learning, student leadership, innovation, event management, and co-curricular excellence.

• “Sustainable marketing in the age of Artificial Intelligence (AI): Opportunities, challenges, and ethical implications: An empirical study”, Journal of Informatics Education and Research Volume 5, Issue 3, Pg 679-688, ISSN:1526-4726.
• “Beyond skin deep: Exploring the values influencing Indian consumer preference for organic cosmetics”, Apeejay Journal of Management & Technology, Dr. Ruchita Burman & Ms. Shubhechha Chowdhuri Vol. 19 (3) Special Issue ICTIE, July-December 2024, (ISSN-0974-3294) (Print)
• “The Impact of Green IT on Organizational Performance: An Empirical Study of Sustainable Practices”, Journal of Informatics Education and Research Volume 5, Issue 2, Pg 4995-5002, ISSN:1526-4726.
• “Exploring Economic Sustainability among Aspiring Entrepreneurs in Higher Education Institutions: A Qualitative Inquiry”, Volume 12 Issue 8, Pg 2844-2849, ISSN: 2349-6002.

• Best Paper Award International Conference on Sustainable Excellence in Business and Entrepreneurship(ICSEBE-2021)