Faculty Profile

Biographical Sketch: Dr. Sharmila Kayal

Dr. Sharmila Kayal is a distinguished academic professional and researcher specializing in the field of Media and Mass Communication. She serves as an Associate Professor in the Department of Mass Communication at St. Xavier's University, Kolkata, following a notable ten-year tenure at the School of Media and Communication, Adamas University. Driven by a deep commitment to media studies, her core research spans health communication, audience research, digital marketing, and gender studies.

D Prior to her full-time dedication to academics, she gathered valuable industry exposure working as a professional media practitioner, including roles as a reporter and trainee journalist for The Sambad, a special correspondent for ETV, and a programme executive at Omm TV.

Academic & Professional Highlights

Edited Volumes & Publications: She has edited multiple key academic volumes addressing the evolving media ecosystem, including:

• New Media Landscape and Dimensions: An Indian Perspective (Adamas University)
• Sustainable Development Goals: A Handbook Based on Media Perspective (2024)
• Emergence of Social Media: Shaping the Digital Discourse of the Next Generation (2024)
• Women in Media: Representation, Diversity, Equality, Power, and Policies (Deep Science Publishing, 2026)

Copyrights & Legal Contributions: Dr. Kayal holds shared registered copyrights for her collaboratively edited books and intellectual properties, establishing strong institutional rights over texts like New Media Landscape and Dimensions.

Research Prolificacy: She has contributed over 28 research papers to international refereed journals, authored 16 invited book chapters with prominent publishers like Apple Academic Press (CRC Press/Taylor & Francis), and actively supervises doctoral and postgraduate theses.

Global Exposure & Recognition: She has presented primary research at prestigious international media conferences in  Dubai and Bangkok, Russia, Bangladesh, London, Chicago, USA and was honored with the RULA International Award for outstanding research in women's health empowerment media.

• Ph.D. in Mass Communication, Pondicherry University
• MA in Journalism and Mass Communication, Ravenshaw University
• MA in Criminology and Police Administration, DDE Madurai Kamaraj University
• MBA in Marketing, DDE Pondicherry University
• BA (Hons) with Distinction in Sociology, Fakir Mohan University
• Post Graduate Diploma in Computer Application (PGDCA), Joint Venture, F.M. (Auto) College
• Smart Phone Journalism, FTII, Pune

• Associate Professor in the Department of Mass Communication, Faculty of Arts and Social Studies at St. Xavier’s University, Kolkata, West Bengal
• Associate Professor in the Department of Journalism & Mass Communication at Adamas University, Kolkata, West Bengal
• Assistant Professor in the Department of Journalism & Mass Communication at Adamas University, Kolkata, West Bengal
• Faculty Member (UGC Add Course on Journalism and Mass Communication) Fakir Mohan Autonomous College, Balasore, Odisha

• Professor In Charge (Exposure) St. Xavier's University
• Head of the Department, School of Media and Communication, Adamas University Kolkata

• ‘Analyzing Digital Media Public Service Advertisements on Health and Hygiène : A Rural Indian Scenario’- Chapter 10 of Part-3 of ‘Sociétal Conséquences of Technologies and Solutions’- Scopus indexed Book Chapter, As Principal Author, Book of ‘Digitization of Economy and Society- Emerging Paradigms’, October 2021, ISBN : 9781774630280, Publishers : Apple Academic (CRC) Press, Taylor and Francis
• Data Journalism and Visualisation: Prospects of Data Driven Storytelling- Sharmila Kayal, Book Name- Handbook of Digital Journalism: Perspectives from South Asia by Surbhi Dahiya (Editor), Kulveen Trehan (Editor). ISBN: 978-9819966745, Publisher- Springer
• Understanding Advertisements: Forming Awareness towards Accomplishing Sustainable Development Goals. Vivekananda Journal of Research, 15(1), 34–50. https://doi.org/10.61081/vjr/15v1i105, ISSN- 2319-8702, e ISSN- 2456-7574
• Edited book 'Women in Media: Representation, Diversity, Equality, Power, and Policies'. Deep Science Publishing. https://doi.org/10.70593/978-93-7185-912-7.ISBN- 978-93-7185-912-7, e ISBN- 978-93-7185-051-3
• Exponential Growth of Digital Eco-Systems in a VUCA World and the Role of Information Management: A Global Market Perspective- Sharmila Kayal, and Dhanonjoy Kumar, Edited Book of Contemporary Digital Transformation and Organizational Effectiveness in Business 4.0, Editors: Nilanjan Ray, Sudin Bag, Tapas Kumar Chatterjee, CRC Apple Academic Press, Taylor & Francis. ISBN: 9781774916544

• ‘RULA’ International Award 2018, Idamas Learning Centre Malaysia
• Best Paper titled ‘Rhetoric all through the itineary of the West Bengal Assembly election campaign 2021: journey from ‘Vaam to Ram’ at international conference on ‘Strategic Communication’ (ICSC) on 2nd May, 2021, G.D. Goenka University.
• 1st place in Oral Competition for paper entitled “The Acceptance towards New Media: Students Undergoing Higher Education in Media and Communication” during the Global Summit on Sustainable Science and Technology (GS3T, 2022), organized by the School of Basic and Applied Sciences, Adamas University, Kolkata, West Bengal.