Department of Mass Communication - Programmes Offered

• Ph.D. in Mass Communication
• M.A. in Mass Communication
• B.A. (Hons.) in Mass Communication.

Programme Outcomes (POs)

• PO 01: Critical Thinking: Develop skills required for locating and verifying a particular media content and utilizing the same for creation of well researched content/material.
• PO 02: Effective Communication: Ability to speak, read and write in more than one language and easily communicate with the stakeholders or information source.
• PO 03: Social Interaction: Elicit views of others, mediate disagreements and help reach conclusions in group settings. In this way bringing out societal concerns.
• PO 04: Effective Citizenship: Demonstrate empathetic social concern and equity centered national development, and the ability to act with an informed awareness of issues and participate in civic life through volunteering.
• PO 05: Ethics: Inculcate understanding about concepts related to media ethics, responsible communication/coverage and social responsibility.
• PO 06: Environment and Sustainability: Sensitize about the issues that affect the environment and ways in which media can contribute towards sustainable development.
• PO 07: Self-directed and Life-long Learning: Acquire the ability to engage in independent and life-long learning in the broadest context socio-technological changes.

Programme Educational Objective

• PEO 01: The students of mass communication will have a successful career in media and communication organizations/institutions.
• PEO 02: The students after graduating will have a reasonable understanding about the academic and industrial nuances of media and communication field.
• PEO 03: The students would be able to establish themselves as entrepreneur and generate employment for other in the domain.
• PEO 04: The students would be capable to keep abreast of any development in the field and deal with any issues arising out of the same.

Program Outcomes

• PO 01: Problem Analysis and Solutions - Identify and interpret media sources, message, channel and audience for an effective media and content planning.
• PO 02: Message Designing - Design/produce message/content for Print, Radio, Television, Film, and Convergent media as per the need of audience.
• PO 03: Modern tool usage - Create, select, and apply updated tools and techniques to record, edit, share, broadcast/publish and analyse the media content (electronic, print and social media) with an understanding of the limitations
• PO 04: Life-long learning - Having independent and life-long learning in the broader context of social, cultural, environmental, economic, and technological changes.
• PO 05: Media and society - Evaluate contextual knowledge to assess social problems and issues and the consequent responsibilities relevant to the professional media practice.
• PO 06: Environment and Sustainability - Elaborate the impact of the professional media and communication solutions for societal and environmental contexts; demonstrate the media knowledge for promotion of sustainable development
• PO 07: Ethics - Integrate ethical principles, human values, commitment to responsibilities and norms of the media practice for holistic development

Programme Educational Objectives

• PEO1- Postgraduates of Mass Communication will have successful career in different media and other corporate organizations.
• PEO2- Postgraduates of Mass Communication will be pursuing research.
• PEO3- Postgraduates of Mass Communication will be making career in academics.
• PEO4- Postgraduates of Mass Communication will develop the skills to become entrepreneur.