Department of Mass Communication - Publications

Dr. Harish Kumar

• A parametric analysis of AVA to optimize Netflix performance, International Journal of Information Technology, ISSN No. 2511-2112, Scopus Indexed (Corresponding author) (2022)
• Region and Religion: Issues & Challenges of Marginality, Media Scholar, Referred Journal (2023)
• Using Social Media for Improving Customer Engagement in the Book titled Building Ai Driven Marketing Capabilities, ISBN NO. 978-1-4842-9810-7, Apress, a Springer Nature company, New Delhi, 2024

Dr. Manali Bhattacharya

• “Impact of social media influencer on brand awareness: A study on college students of Kolkata”, Jyoti Dutta and Dr. Manali Bhattacharya, Media and culture, ISBN: 978-5768-190-2. (2022)
• “Representation of gender identities in the contemporary Bollywood films: A content analysis of the films Badhaai do (2022) and Shubh mangal zyadasaavdhan (2020)”, Susmita Saha and Dr. Manali Bhattacharya, Media and culture, ISBN: 978-5768-190-2. (2022)
• “Developing responsible audience for social media: A challenge for both industry and academia”, Development Journalism, Press club Kolkata with support from UNICEF, ISBN: 978-93-92092-03-9. (2022)
• “Is limited reach, the challenge on the publicity of SWAYAM MOOC: a review, Moasunep Kichu and Dr. Manali Bhattacharya, Communication Today, ISSN:m0975-217X. (2023)
• “Impact of social media influencers on brand awareness: A study on the college students of Kolkata, Jyoti Dutta and Dr. Manali Bhattacharya, Communication in Humanities and social sciences, ISSN 18th July, 2023.
• “Effect of healthcare Brand Advertising: A study on Millennium”, Jyoti Dutta and Dr. Manali Bhattacharya, International Journal of scientific research in modern sciences and technology, ISSN: 2583-7605, vol2\ Issue 8\ August 2023.

Dr. Reshmi Naskar

• Use of Participatory Theatres in Promoting Safe Abortion Practices: A Case Study on the Maternal Health Care System in Rural Bengal' published in Global Media Journal-Indian Edition Volume 14 Issue 1; June 2022. ISSN: 2249-5835 View Details
• “NEP 2020: A step towards digitalization of Education published by Reshmi Naskar and Jhumur Dutta Gupta (2023) in Sanchar Srijan. IIMC Delhi.
• “Introduction to Communication Research and Research Ethics” published in Netaji Subhas Open University Self Learning Material-Post Graduate Degree Programme in 2023
• Understanding Women Empowerment through Films: A critical Analysis of Vidya Balan roles on screen’. Sewnarayan Rameswar Fatepuria College in 2024
• 'The Role of You Tube in Academic Self Learning among Mass Communication University Students' by Reshmi Naskar and Shalmoli Chanda published in Media and Journalism Transformations-Emerging trends and paradigms Shifts ISBN : 978-81-1-9567-30-0
• Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules 2021:A study on its awareness and relevance among Graduate Generation Z students of Kolkata published by Reshmi Naskar and Sayantika Dutta in Media,Law and Society. Vina Prakashan. 978-93-94093-05-8
• Social Media, Clickbait Journalism and its impact on Netizens published by Reshmi Naskar and Sayantika Dutta Media and Culture Saraswati Communications, Bhubaneshwar. 978-93-5768-190-2
• Gender, Media Inequality and Society published by Reshmi Naskar in Development Journalism Issues,Challenges

Dr. Nitesh Tripathi

• Swati Agarwal, Sharmila Kayal, Nitesh Tripathi, Sayak Pal, Understanding Acceptance of New Media: An Empirical Evaluation of Students Undergoing Higher Education in Media Studies. (2023). International Journal of Media and Information Literacy, Volume 8(2). Page: 257-268 <View Details>(Scopus Indexed)<https://ijmil.cherkasgu.press/en/archive.html?number=2023-12-26-19:59:18&journal=16> E-ISSN 2500-106X
• Tanmay Samanta, & Nitesh Tripathi, (2024). Chromatic Chronicles: Exploring the Symbolism and Significance of Color in Anurag Kashyap's Films. ShodhKosh: Journal of Visual and Performing Arts, Volume: 5(1), Page: 152–172. (UGC CARE) ISSN: 2582-7472 <https://doi.org/10.29121/shodhkosh.v5.i1.2024.834><View Details>
• Sayak Pal, Sharmila Kayal, Nitesh Tripathi, & Swati Agarwal. (2023). Deciphering Sustainability Messages in Audio-Visual Advertisements toward achieving the SDGs. Liberal Studies Journal (UGC CARE), 8 (1), 71–95. Vol. 8, Issue 1 / January - April 2023 <https://doi.org/10.5281/zenodo.8170807><View Details> ISSN: 2455-9857, e-ISSN: 2688-9374
• Nitesh Tripathi, “A Study on “Attention Harvesting” Strategies used by Mass Media and its Implications”, in Journal of Communication and Management, International Peer-Reviewed Journal, Vol. 2 No. 02 (2023), Published on June 26, 2023, Page 153-157, ISSN 2583-617X (Online) <https://jcoma.com/index.php/JCM/issue/view/3><https://jcoma.com/index.php/JCM/article/view/45/35><https://jcoma.com/index.php/JCM/article/view/45><https://doi.org/10.58966/JCM20232215>
• Sharmila Kayal, Ms. Swati Agarwal, Mr. Sayak Pal, Dr. Nitesh Tripathi, “Decoding Rhetorics of Political Speeches: A Case Study on West Bengal Assembly Elections 2021”, in Atishay Kalit Journal, UGC CARE listed, Refereed International Bilingual Research Journal, Rose (January-June), Volume 10, Part A, Serial 17, Year 2023, Page 236-243, ISSN 2277-419X <https://atishaykalit.in/JournalsPublished.aspx><https://atishaykalit.in/Journals/JAN_JUN_2023_1.pdf><https://atishaykalit.in/Journals/JAN_JUN_2023_2.pdf>
• Nitesh Tripathi, Mr. Sayak Pal, Dr. Sharmila Kayal, Ms. Swati Agarwal, “In Tandem for Survival: An Exploratory Study on Integration of Folk Media into New Media with reference to Folk Theatre in West Bengal”, in Theatre Street Journal, Online Open Access Peer Reviewed Journal, Volume 7, No.1, Issue 27 April, 2023 Page 23-35, ISSN 2456-754X <https://theatrestreetjournal.in/current-issue/><https://theatrestreetjournal.in/wp-content/uploads/2023/05/Vol.7-No.1-27-April-2023-ISSN-2456-754X.pdf>
• Nitesh Tripathi, “Future Prospects for Media and its Audience Post COVID-19”, in Vivekananda Journal of Research, Peer Reviewed Refereed Journal, July-December 2022, Volume 12, Issue 2, Page 93-100, ISSN 2319-8702 (Print), 2456-7574 (Online), Vivekananda Institute of Professional Studies <https://vips.edu/journal/><https://vips.edu/journal/#1656577336809-d8811538-b344><https://vips.edu/wp-content/uploads/2022/12/8.pdf>
• Nitesh Tripathi, Dimple Badlani, Book Chapter titled ‘An Exploratory Study on the Potential and Implications of Memes’ in book titled ‘The Role of Media in Contemporary Scenario’, Edited by- Prof. Manukonda R., Dr. Shuchi Yadav, Yashasvika Yadav, Santosh Kumar, Priya Shaw, Tushar Goyal, Year of Publication- 2023, Page-305-321, ISBN: 978-81-963669-1-9, Publisher-Kanishka Publishers, New Delhi (https://www.amazon.in/ROLE-MEDIA-CONTEMPORARY-SCENARIO/dp/B0C6F6L62V/ref=sr_1_3?crid=VJDGJ2YLS6X2&keywords=manukonda&qid=1686508434&sprefix=manukonda%2Caps%2C466&sr=8-3)
• Nitesh Tripathi, Swati Agarwal, Dimple Badlani, Book Chapter titled ‘Assessing Utility of Digital Detox as a Remedy for Problematic Smartphone Usage among Heavy Smartphone Users’ in book titled ‘Development Journalism: Issues, Challenges and Directions’, Edited by- Snehasis Sur and Dr. Uma Shankar Pandey, Year of Publication- 2022, Page-302-312, ISBN: 978-93-92092-03-9, Publisher-Press Club, Kolkata and Unique Books International, Kolkata
• Sayak Pal, Nitesh Tripathi, Book Chapter titled “Digital Market Scenario in India: A Case Study on “Unicorn” Indian Digital Start-Ups” in book “Industry 0 in small and Medium-Sized Enterprises (SMEs): Opportunities Challenges, and Solutions”, Edited by Ketan Kotecha, Satish Kumar, Arunkumar Bongale, R. Suresh, Year of Publication-2021, Page 155-168, ISBN: 978-1-032-06131-3, CRC Press, Taylor and Francis Group <https://www.taylorfrancis.com/chapters/edit/10.1201/9781003200857-10/digital-market-scenario-india-sayak-pal-nitesh-tripathi><https://taylorandfrancis.com/search-results/?query=nitesh+tripathi&pg=&sort=&tab=>
• Nitesh Tripathi, Book Chapter titled “Sharenting: A Study on Online Sharing Habits of Indian Parents and its Effects on their Children” in book “Culture, Communication and India's Development”, Edited by N. Sudhakar Rao and Arbind Sinha, Year of Publication- 2022, Page 340-353, ISBN:978-93-5439-023-4, Concept Publishing Company Pvt. Ltd., New Delhi, India <https://www.conceptpub.com/servlet/Detail?bookno=00002325><https://www.amazon.in/Culture-Communication-Indias-Development-Sudhakar/dp/9354390234>

Tanmay Samanta

• Samanta, T., and Rawat, R. K. (2024). The Impact of Movie Colorization by Artificial Intelligence on Cinematic Symbolism: A Case Study of Satyajit Ray's 'Pather Panchali'. ShodhKosh: Journal of Visual and Performing Arts, 5(1), 913–926. doi: 10.29121/shodhkosh.v5.i1.2024.1001
• Samanta, T., and Tripathi, N. (2024). Chromatic Chronicles: Exploring the Symbolism and Significance of Color in Anurag Kashyap's Films. ShodhKosh: Journal of Visual and Performing Arts, 5(1), 152–172. doi: 10.29121/shodhkosh.v5.i1.2024.834 (UGC Care Listed)
• Samanta, Tanmay (2024) “KritimBuddhimatta Ebong Bangla Sahitto: Prosongo ChatGPT” in book titled ‘Bangla Bhashar Prachar O Prasar’ Edited by Dr. Rajesh Kumar Saha. PADI Publishing, Pp. 168-183, ISBN: 978-81-969391-1-3
• Samanta, Tanmay. (2023). Assessing Audience Response Towards Colorization of Iconic Black-and-White Bollywood Films. ShodhKosh: Journal of Visual and Performing Arts, 4(2), 600–615. doi: 10.29121/shodhkosh.v4.i2.2023.608, (UGC Care Listed)
• Samanta, Tanmay;Pal, Sayak; Basu, Arnab (2023) “Portrayals of Women in Commercial Advertising: A Comparative Study Based on Contemporary Advertisements” The Ciência&Engenharia - Science & Engineering Journal, Vol. 11(1), Pp. 1560 - 1577, ISSN 0103-944X, (UGC Care Listed (II)).
• Samanta, Tanmay; Pal, Sayak; Agarwal, Swati (2022) “Data Visualization in Data Journalism: A Case Study on Implications and Effectiveness” in book titled ‘Development Journalism: Issues, Challenges and Directions’ Edited by Snehasis Sur and Dr. Uma Shankar Pandey. Press Club, Kolkata, Pp 236-249, ISBN: 978-93-92092-03-9
• Samanta, Tanmay (2022) “PoribortonerPotobhumite News Desk” (Revolutionary changes of News desk) in book titled ‘Dristikon: Sambadik O Sambadikota’ (Perspective: Journalist and Journalism), Edited by Prankrishna Ghosh and Jayati Kumar. Barnik Publications, Pp 47-53, ISBN: 978-93-92315-61-9

Achievements of the Faculty

Dr. Harish Kumar

• Resource Person for a Technical Session in Kashi Nyaya Samagam on Bhāratiya Jurisprudence (National Conference) held on 16th-17th March, 2024.             
• "Media Federation of India" conferred the Best Media Educator award on 4th of March 2023 held at New Delhi. 

Dr. Reshmi Naskar

• Lecture on Cyber Crime and Cyber Security on 9.12.23 at Asutosh College (Cyber Hygine Cell and IQAC
• Invitation to chair a session on 23.09.22 for a National Conclave  'Digital is the New Mainstream'
• Lecture on 'Winding Up Science Journalism' on 19.09.23 for 34th training programme on Science  Communication and media practise organized by ISNA
• Invitation to be a Resource Person for Media Conference on DevelopmentJournalism organisedfrom 14 thDecember -16th December ,2022 by Press Club, Kolkata in collaboration with UNICEF,West Bengal
• Resource Person for 03 MOOC lectures for BA(Hons)Sociology titled 'Sociology of Media' from EMMRC Kolkata on 19/10/22 and 21/11/22
• Invitation as a resource person for Indian Science News Association and Vigyan Prasar,DST : 14th Science Communicator's Meet on Science Popularization:The role of Women Communicators on 17th March 2023 at Megnad Saha Auditorium,University of Calcutta
• Editorial Coordinator of Bi -Annual peer reviewed Digital International Journal 'TheCommunicator" https://communicator.net.in/

Dr. Nitesh Tripathi

• Gave a lecture in Webinar on 'Significance and Impact of Memes' conducted by Global Media Education Council (GMEC) in association with Media and Entertainment Skills Council (MESC), October 18, 2022 <https://www.youtube.com/watch?v=F9RW0FMmEzU&t=725s>

Tanmay Samanta

• External Examiner for Semester - III/V Sessional/Practical Examination (MAKAUT), Swami Vivekananda Institute of Modern Science (264), Dated 04-12-2023.
• Was invited as a guest speaker to conduct an enlightening workshop on 'SEO Strategy for Better Search Results' as part of the Creative Warriors Programs powered by Vidyadaan. This session was held on 1st November 2022 and was recognized with a Certificate of Appreciation from the Media & Entertainment Skills Council (MESC), Global Media Education Council (GMEC), Skill India, reflecting my contributions to the field of digital marketing and search engine optimization.

Student Achievements

MA Mass Communication

• PG students Rudranshu Sengupta (2023) Namrata Das (2024) qualified NTA NET exam.
• Bhavya Nagpal's Short Film Shoelace Officially selected in Kalakari Film Festival 2024
• Ishan Chiripal was 1^st runner up in Group Dance Events of Umang '23 (BESC), Celsius '24 (CIEM), and Spring Fest '24 (IIT KGP) and winner in Xavrang '24 (SXUK)
• Shruti Binani is serving as the Secretary of UN-affiliated organization, JCI Kolkata (Junior Chamber International, Kolkata)
• Ayana Roy served as the Joint Secretary and Vice President of Rotaract Club of Calcutta, RID 3291.

BA Mass Communication

• Sneha Sur Ray won 1^st prize in Xavkala (Antakshari)
• Snehankan Mukherjee won the 2^nd prize in Xavkala (Band event)
• Rajnandini Bhadra stood 2^nd in Xavkala (Dance event)
• Swastika Roy stood 2^nd in Mosaique-Photography (SXC fest)